Details on article
|Author||García, B., ; Melville, R., ; Cox, T.,|
|Title||Creating an Impact: Liverpool’s Experience as European Capital of Culture|
Garcia, B., Melville, R. and Cox, T. (2010) Creating an Impact: Liverpool’s Experience as European Capital of Culture. Liverpool: Impacts08.
|Keywords||European Capital of Culture; Urban regeneration; Cultural events; Impact studies; Longitudinal
|Link to article|| http://iccliverpool.ac.uk/wp-content/uploads/2013/04/GarciaEtal2010Creating_an_Impact-Impacts08.pdf
|Abstract||This report is a summary of the key findings of Impacts 08, a programme evaluating the impacts of Liverpool, European Capital of Culture 2008 (Liverpool ECoC) on the city, wider region and its people.
The Liverpool ECoC programme had a total income of £130 million over six years, the highest of any European Capital of Culture to date. The five themes of the research programme were: ‘Cultural access and participation’, ‘Economic and tourism impacts’, ‘Cultural vibrancy and sustainability’, ‘Image and perceptions’, ‘Governance and delivery process’.
|Metodology||The longitudinal impact analysis of the Liverpool ECoC as delivered by a wide range of stakeholders, covered: - retrospectively Liverpool’s pre-bid period (2000), - bidding and nomination stages (2002-2003), - event lead-up (2004-2007), -event year itself (2008) - and beyond (early 2009). Multidisciplinary analysis combined: – The identification and mapping over time of a series of indicators (clustered around the five themes of the research programme) – In-depth interviews with key stakeholders about the ideas and development of the Liverpool ECoC; from public, private and community sectors and from policy, culture and regeneration backgrounds – A media impact analysis from 1996-2009 – Local area studies which focused on the experiences of local people in diverse parts of the city from 2006-2008 – The development of in-depth studies, both quantitative and qualitative, in response to themes and issues that arose during the research programme – The regular assessment of secondary data collected by partners and other agencies, as well as data from external sources in the region and the rest of the UK. - Multidisciplinary study
|Findings||From 2005-2008, around 41.000 activities took place including: – 276 highlight events – 21.000 performance and exhibition days – 20.000 workshops and training sessions – An audience of 18 million – 1.000 volunteers giving 7.000 days In 2008 alone: – 7.000+ activities – An audience of 9.8 million – 80% of audiences rated the events ‘good’ or ‘very good’ Cultural access and participation: in 2008, 1/3 of the audience was local, 1/6 from beyond the region, and nearly 5% international; registered a 10% rise each year in arts audiences across Liverpool; 66% of Liverpool residents took part in at least 1 ECoC event. Economic and tourism impacts: the Liverpool ECoC attracted 9.7 million additional visits to Liverpool, constituting 35% of all visits to the city in 2008; of these visits generated an economic impact of £753.8 million Cultural vibrancy and sustainability: Liverpool culture stories have diversified and the sector has developed strong networks Image and perceptions: Events delivered under the Liverpool ECoC brand received over 90% + or neutral coverage throughout this period; by the end of 2008, 65% UK residents were aware that Liverpool was European Capital of Culture Governance and delivery process: The ECoC generated the highest amount of sponsorship and earned income of any ECoC; Liverpool’s ECoC developed an extensive partnership across public, private and third sectors, reflected in a new city-wide cultural strategy for 2008 to 2013.
|Search Database||Researcher knowledge
|Technique||Interview; Questionnaire; Construction of indicators; Desk research|