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Id 753
Author Dean C., Donnellan C., Pratt A.C.
Title Tate Modern: Pushing the limits of regeneration
Reference
Dean C., Donnellan C., Pratt A.C.; Tate Modern: Pushing the limits of regeneration ;City, Culture and Society vol:1.0 issue: 2.0 page:79.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-78649534307&doi=10.1016%2fj.ccs.2010.08.003&partnerID=40&md5=57bed6f3382c8e137e32b31a5948d75f
Abstract This paper questions the conventional limits of regeneration and highlights the limited range of approaches, especially in relation to cultural institutions and their multiplicity of audiences, and the fact that different policies evoke, or construct, various publics, visitors and audiences. The question of who gains and looses is given an extra twist when the object or instrument of regeneration is a cultural institution: a gallery or museum. To this end we identify the manifest tensions between the instrumentalisation of museums and galleries, and the potential to undermine their core purpose. We draw upon a second literature of museology to provide contrasting notions of audience and inclusion since such analyses sensitize the debate regarding audience and regeneration and will illustrate these issues by reference to Tate Modern in London. © 2010 Elsevier Ltd.


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In doing so, a new type of a museum was created accessible to a wide audience and that offers a broad visual and cultural experience. .
As noted above, such niche tourism can be viewed as very resource efficient with a greater return on investment per visitor. .
Clearly, this is not the only reason for galleries to be built, but in periods of public sector funding constraints it is a significant one; aided and abetted by the possibility that such an iconic gallery will create a media event, and prime cultural tourism (code for affluent tourists who take short stays in expensive hotels). .
This led many cities to make significant efforts to develop their own economies, but more so to attract foreign mobile investment. .
Those with a stake in the property market will, of course, benefit as, critically, will city tax payers. .
Museums and galleries have a part to play in attracting and sustaining investment and income. .
Allied to this radical practice is the attempt to engage with, or configure audiences as active and participatory. .
Aside from anything else, such galleries are planned to be accessible and inclusive to all-comers, physically and intellectually, as well as culturally. .
Different policies evoke, or construct, various publics, visitors and audiences. .