Display candidate transaction variables for article
| Id | 795 | |
| Author | Shim A., Yecies B., Ren X., Wang D. | |
| Title | Cultural intermediation and the basis of trust among webtoon and webnovel communities | |
| Reference | Shim A., Yecies B., Ren X., Wang D.; Cultural intermediation and the basis of trust among webtoon and webnovel communities ;Information Communication and Society vol:23.0 issue: 6 page:833 |
Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084268405&doi=10.1080%2f1369118X.2020.1751865&partnerID=40&md5=e4476297ea0fd3dbbb007b355cbcc93b |
| Abstract | This study investigates some of the previously unrecognized reading, writing and sharing trends emerging across Asian-born popular digital webtoon and webnovel platforms. These particular sectors of the creative industries are rapidly becoming energizing vehicles for transmedia intellectual property (IP)–referring to a network of interconnected media, popular culture and merchandise emanating from a single creative source. Specifically, South Korean webtoons and Chinese webnovels are cultivating new audiences and participatory cultures beyond their Asian borders, and thus playing a significant economic role in the percentage of global GDP that the broader cultural and creative industries generate annually. To shed light on how this phenomenon is shifting various modes of production, this study analyses how a range of active fans, otherwise known as ‘cultural intermediaries’, have moved to the forefront of creative industry transformations while building trust among their followers and demonstrating loyalties with the platforms on which they circulate their user-created content. Taken together, the webtoons and webnovels explored highlight some of the complex impacts and tensions on the production, circulation, and translation of popular digital media in an increasingly participatory and decentralised online and mobile environments. In so doing, it introduces important global perspectives to an area of study often firmly anchored to Western cultural products and practices, thereby contributing to current discussions on the continuing transformation of creative work in Asias digital economy. © 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. |
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| Such cultural intermediaries might best be described as facilitators of cross-cultural flows. . | In addition to reading translated fiction, fan readers also actively engage in activities, including discussion, co-creation, sharing, and social media networking. . | As such, the volunteer translators, or active cultural intermediaries partly responsible for this expanding reception deserve attention for their roles in facilitating appeal and trust surrounding this series. . | The globalization of Asian media becomes an even more powerful force when cultural products are able to deliver the values and traditions shared in the region through advanced technology, mature storytelling techniques and sophisticated visual styles. . | These digital media formats and their cultural intermediaries play a key role in the global diffusion of amateur and professional content and their associated fan bases. . | Like many fan-based sites, Novel Updates goes beyond simply publishing webnovel content; it is also bringing together literary fans and building an active community. . |
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from Horizon 2020 - the EU Framework Programme
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