FIND CATEGORY FOR ARTICLE

Analyze article and determine cultural category





Id : 787

Author :
Deuze M.

Title


Towards professional participatory storytelling in journalism and advertising

Reference :


Deuze M.; Towards professional participatory storytelling in journalism and advertising ;First Monday vol:10.0 issue: 7.0 page:

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-28144458700&doi=10.5210%2ffm.v10i7.1257&partnerID=40&md5=45dd68c7e93af8369e3d82769ea92cfa
Abstract The Internet - specifically its graphic interface, the World Wide Web - has had a major impact on all levels of (information) societies throughout the world. For media professionals whose work has primarily been defined as creative storytelling - whether in advertising, journalism, public relations or related fields - this poses fascinating opportunities as well as vexing dilemmas. The central question seems to be to what extent storytelling can be content- or connectivity-based, and what level of participation can or should be included in the narrative experience. Although these two issues have been part of creative decision-making processes in media work before the Web, new technologies of production, distribution and communication are supercharging them as the central dilemmas in the contemporary media ecosystem. This paper discusses the history and contemporary examples of media work combining various elements of storytelling as a hybrid form between content and connectivity, and considers the normative and economical implications for the professional identity of media workers in journalism and advertising.



Results:


                    Category                    

             Certainity            
Heritage 0.0000
Archives 0.0000
Libraries 0.0001
Book and Press 0.0014
Visual Arts 0.0000
Performing Arts 0.0001
Audiovisual and Multimedia 0.0001
Architecture 0.0000
Adverstizing 0.9983
Art crafts 0.0000
General cultural dimension 0.0000
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