ARTICLE KNOWLEDGE GRAPH

Analysis of interlinked descriptions of entities - objects, events, situations or abstract concepts – while also encoding the semantics





Id 795
Author Shim A., Yecies B., Ren X., Wang D.
Title Cultural intermediation and the basis of trust among webtoon and webnovel communities
Reference

Shim A., Yecies B., Ren X., Wang D.; Cultural intermediation and the basis of trust among webtoon and webnovel communities ;Information Communication and Society vol:23.0 issue: 6 page:833

Keywords Chinese webnovels; cultural globalization; cultural intermediaries; Korean webtoons; transmedia adaptation
Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084268405&doi=10.1080%2f1369118X.2020.1751865&partnerID=40&md5=e4476297ea0fd3dbbb007b355cbcc93b
Abstract This study investigates some of the previously unrecognized reading, writing and sharing trends emerging across Asian-born popular digital webtoon and webnovel platforms. These particular sectors of the creative industries are rapidly becoming energizing vehicles for transmedia intellectual property (IP)–referring to a network of interconnected media, popular culture and merchandise emanating from a single creative source. Specifically, South Korean webtoons and Chinese webnovels are cultivating new audiences and participatory cultures beyond their Asian borders, and thus playing a significant economic role in the percentage of global GDP that the broader cultural and creative industries generate annually. To shed light on how this phenomenon is shifting various modes of production, this study analyses how a range of active fans, otherwise known as ‘cultural intermediaries’, have moved to the forefront of creative industry transformations while building trust among their followers and demonstrating loyalties with the platforms on which they circulate their user-created content. Taken together, the webtoons and webnovels explored highlight some of the complex impacts and tensions on the production, circulation, and translation of popular digital media in an increasingly participatory and decentralised online and mobile environments. In so doing, it introduces important global perspectives to an area of study often firmly anchored to Western cultural products and practices, thereby contributing to current discussions on the continuing transformation of creative work in Asias digital economy. © 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group.

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