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Id 754
Author Plaza B., Tironi M., Haarich S.N.
Title Bilbaos art scene and the Guggenheim effect revisited
Reference
Plaza B., Tironi M., Haarich S.N.; Bilbaos art scene and the Guggenheim effect revisited ;European Planning Studies vol:17.0 issue: 11.0 page:1711.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-70349675484&doi=10.1080%2f09654310903230806&partnerID=40&md5=7bfba85989d8571f15cf2bc1b7590c7e
Abstract The article analyzes the effects of the Guggenheim Museum Bilbao (GMB), adopting a new research perspective and trying to pursue the links between the museum and Bilbaos art scene. Until now, the impact of the museum has been analyzed from two different perspectives. The first focused on the urban development and regeneration aspects and the success of the museum as a tourist magnet and an image-making device. The second perspective concentrated on the direct economic benefits of the museum, i.e. direct returns and effects on the economy. The missing lens in previous analyses, however, was the impact of the museum on the citys art landscape, including the art support activities. In this context, the article describes for the first time in a detailed way how the GMB has contributed to the shaping and propulsion of changes on commercial and non-profit art spaces in Bilbao. Although it is clear that other factors may play a role, it can be asserted that the effects of the museum are not only limited to an increase in tourism or fiscal return, but also contribute to the development and spatial articulation of the local art scene and public support of the arts. © 2009 Taylor & Francis.

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Summary:



Bilbaos art scene and the Guggenheim effect revisited. Although it is clear that other factors may play a role, it can be asserted that the effects of the museum are not only limited to an increase in tourism or fiscal return, but also contribute to the development and spatial articulation of the local art scene and public support of the arts. In short the impacts of the Guggenheim on the Bilbao art scene are summarized in Table. The main point to be stressed is that Bilbaos visual art sector has clustered into two main foci: the area between the GMB and the Museum of Fine Arts with art commerce as a main activity and BLV as a centre for local and alternative art production and education the influence of which also spills over to the attractive pedestrian Casco Viejo part of Bilbao. Third and in this same direction in order to make more use of the potential the GMB presents to its visitors to art galleries and art-specific commercial activities the private sector should implement a more proactive marketing strategy to benefit from the ongoing dynamics in the city.


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