Details on article
|Author||Smith C.P., George D.|
|Title||When is advertising a plastic surgeon’s individual “brand” unethical?|
Smith C.P., George D.; When is advertising a plastic surgeon’s individual “brand” unethical? ;AMA Journal of Ethics vol:20 issue: 4 page:372.0
|Link to article|| https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062774677&doi=10.1001%2fjournalofethics.2018.20.4.msoc2-1804&partnerID=40&md5=8b5dfdaf41d15efaa7cd6f30d6adb262
|Abstract||Advertising a plastic surgery practice on social media is fraught with both practical and ethical challenges. We use an institutional betrayal framework to explore the range of potential harms to patient well-being while also considering the pitfalls of social media activity, especially marketing, for practitioners. We also give consideration to the relative benefits that such online patient-clinician relationships can provide. In our analysis, we draw on specific examples of plastic surgery procedures prominently featured on social media, including the Vampire Facelift ® Copyright 2018 American Medical Association. All rights reserved.
|Search Database||SC (Scopus)