Details on article

Id 77
Author Bottorff, J., L.; Sarbit, G.; Oliffe, J., L.; Kelly, M.,T.; Lohan, M.; Stolp, S.; Sharp, P.
Title “If I Were Nick”: Men’s Responses to an Interactive Video Drama Series to Support Smoking Cessation.

Bottorff, J. L., Sarbit, G., Oliffe, J. L., Kelly, M. T., Lohan, M., Stolp, S., & Sharp, P. (2015). If I were Nick: Mens responses to an interactive video Drama series to support smoking cessation. Journal of medical Internet research, 17(8), e190.

Keywords smoking cessation; tobacco use; technology; interactive video drama; self-efficacy
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Abstract Men continue to smoke in greater numbers than women; however, few interventions have been developed and tested to support men’s cessation. Men tend to rely on quitting strategies associated with stereotypical manliness, such as willpower, stoicism, and independence, but they may lack the self-efficacy skills required to sustain a quit. In this paper, we describe the development of and reception to an interactive video drama (IVD) series, composed of 7 brief scenarios, to support and strengthen men’s smoking cessation efforts. The value of IVD in health promotion is predicated on the evidence that viewers engage with the material when they are presented characters with whom they can personally identify. The video dramatizes the challenges unfolding in the life of the main character, Nick, on the first day of his quit and models the skills necessary to embark upon a sustainable quit.

Metodology Seven brief IVD scenarios were developed, filmed with a professional actor, and uploaded to a new online smoking cessation website, QuitNow Men. A sample of 117 men who smoked were recruited into the study and provided baseline data prior to access to the QuitNow Men website for a 6-month period. During this time, 47 men chose to view the IVDs. Their responses to questions about the IVDs were collected in online surveys at 3-month and 6-month time points and analyzed using descriptive statistics.

DOI 10.2196/jmir.4491
Search Database Researcher knowledge
Technique Survey; IVD support score; Analisys of variance
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