| Id | 3083 | |
| Author | Basaraba N. | |
| Title | Cross-comparing the Concept of “United in Diversity” as Expressed by European Capitals of Culture | |
| Reference | Basaraba N. Cross-comparing the Concept of “United in Diversity” as Expressed by European Capitals of Culture,Journal of Intercultural Communication Research |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144121096&doi=10.1080%2f17475759.2022.2155865&partnerID=40&md5=21f7b0f34bc607983e400c0b72a70e13 |
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| Abstract | This paper examines the conceptualization and expression of cultural diversity and unity within the European Capitals of Culture (ECOC) initiative using a case study approach. Previous case studies have examined the impacts of the programmes from a single-city perspective and used quantitative and economic-focused approaches to evaluate impact. However, the ECOC initiative was intended to showcase the diverse cultures in Europe rather than focus on economic outcomes. A cultural discourse analysis was applied to eight winning cities between 2015 and 2019 (proceeding the onset of COVID-19) to answer the question: are ECOC focusing on expressing their national or regional diversity and identities or are they communicating a more generalized European perspective? The results showed that in the past five-year ECOCs have chosen to engage in more diverse and localized forms of cultural expression in their events, but not in their visual communications. Based on the analysis, a series of recommendations for future programme development are made (also published as a separate policy brief) to enhance ECOC’s ability to balance the communication of their diversity with their connection to Europe. © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. |
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| Metodology | Technique |
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