| Id | 566 | |
| Author | Olivares-Delgado F., Iglesias-Sánchez P.P., Benlloch-Osuna M.T., Heras-Pedrosa C.L., Jambrino-Maldonado C. | |
| Title | Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots | |
| Reference | Olivares-Delgado F., Iglesias-Sánchez P.P., Benlloch-Osuna M.T., Heras-Pedrosa C.L., Jambrino-Maldonado C.; Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots ;International journal of environmental research and public health vol:17 issue: 23 page: |
|
| Keywords | confinement; coronavirus; corporate ads; COVID-19; health communication; isolation; public health; resilience; risk communication; stress |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097037832&doi=10.3390%2fijerph17238876&partnerID=40&md5=c7dbd7b3fa0d4f72ac23d9dec0ced890 |
|
| Abstract | This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress. |
|
| Metodology | Technique |
Find research methods used
Show Candidate Transition Variables for article (AI method)
Summary for article (AI method)
Find category for article (AI method)
Find social impact for article (AI method)
Show WordCloud from article (AI method)
Article semantic search (AI method)
Find semantically similar articles (Semantic search)
Knowledge graph for article
