Display candidate transaction variables for article
| Id | 159 | |
| Author | García, B., | |
| Title | Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004 | |
| Reference | García, B. (2004). Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004. International Journal of Cultural Policy, 10(1), 103‑118. |
Link to article | https://doi.org/10.1080/1028663042000212355 |
| Abstract | The potential of arts activity as a tool for urban regeneration has been widely discussed since the early 1980s. In parallel, notions of “cultural/urban tourism” and “arts/city marketing” have gained great popularity among marketers, city planners and cultural policy-makers alike. Major events are seen as effective catalysts for city regeneration processes as they are able to merge tourism strategies with urban planning and can boost the confidence of local communities. However, arts programming has yet to achieve a position that allows it to be perceived as a relevant contributor to the success and legacy of large-scale urban events. This article explores the contradiction between the celebrated potential of the arts in urban regeneration processes and their poor position within major events. In so doing, it compares the experiences of three cities, each host to major events with strong arts and cultural components: Glasgow 1990 – European City of Culture; Sydney 2000 – Olympic Games and Olympic Arts Festivals, and Barcelona 2004 – Universal Forum for Cultures. |
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| Major events are seen as effective catalysts for city regeneration processes as they are able to merge tourism strategies with urban planning and can boost the confidence of local communities. . | It can also be argued that the event will bring a symbolic legacy in terms of city image, acting as a platform to demonstrate the cultural vitality of the city and its ability to attract visitors from around the world. . | Arts programming also provides a good platform for developing new or strengthening existing collaborations. . | A committed dedication towards arts programming in major events can assist in keeping the balance and provide a complementary dimension to the economic discourse that is sustainable in the long term. . | First, an arts discourse can mark a difference at the bidding stage, improving the appeal of the proposal for external evaluators and gaining the interest and support of the local community. . | Concluding Remarks Arts programming can greatly contribute to urban regeneration in the context of a major event hosting process. . | This should imply an understanding that arts activity can succeed within events without needing to become a purely economic factor, but rather a facilitator for local participation and ownership that is, at the same time, attractive for visitors and media. . | To address this, the city invested in cleaning and lighting its many Victorian heritage buildings; it funded a promotional campaign aimed at communicating its progress to external parties and boosting the pride and confidence of the local community - the very successful Miles Better campaign; it created the first official city tourism board; and, importantly, it invested in the arts. . | Bidding for a major arts event was seen as an ideal catalyst for the city centre revitalisation plans. . | Furthermore, hosting the title helped securing additional funding for refurbishing old derelict buildings and transforming them into avant-garde arts venues such as the Arches and the Tramway. . | The tendency to prioritise the spectacular over more complex and rooted messages might facilitate managing the event and achieving immediate economic impacts. . | The main principle behind it was that the world needed major events with a focus on culture, education and the long-term viability of the experience. . | In parallel, notions of cultural/urban tourism and arts/city marketing have gained great popularity among marketers, city planners and cultural policy-makers alike. . | Can the event contribute to and sustain an urban regeneration process? . | The programme acted as a catalyst for bringing a selection of Aboriginal artists and arts groups to the mainstream Australian scene, demonstrated the attractiveness of contemporary indigenous work and contributed to the establishment of new artistic collaborations. . |
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