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Id 206
Author Grodach, C.,
Title Museums as Urban Catalysts: The Role of Urban Design in Flagship Cultural Development
Reference
Grodach, C. (2008). Museums as Urban Catalysts: The Role of Urban Design in Flagship Cultural Development, Journal of Urban Design, 13:2, 195-212, DOI: 10.1080/13574800801965742

Link to article https://doi.org/10.1080/13574800801965742
Abstract A long-held urban redevelopment strategy has been the investment in flagship cultural projects—large-scale, iconic museums and arts centres that are intended to enhance the city image while catalyzing private sector investment and attracting tourists to the surrounding area. This paper concentrates on an aspect of the flagship cultural strategy that has received surprisingly little focused attention—the role that urban design and context play in realizing project outcomes. The analysis concentrates on two established flagship museums in Los Angeles and San Jose, California. The research demonstrates that certain urban design characteristics can negatively affect the ability of a project to attract visitors and generate commercial activity. However, at the same time, factors beyond the local context may be an overriding factor in project outcomes thus calling into question the concept of cultural catalyst.


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Candidate transition variables
Many local governments are paying increased attention to the arts as a vital component of central city redevelopment. .
However, it is plausible that in most instances the ability of the flagship cultural strategy to stimulate development depends not only on spectacular architecture, but also on the local context and urban design surrounding the building itself. .
For these researchers, successful culture-led redevelopment relies upon the distinct character or identity of a district, creating a lively and well-defined public realm, and the existence of a critical mass of cultural facilities within a diverse mix of land uses and building types. .
This type of competition arises because, in many instances, when a cultural institution is treated as a development catalyst, its role is interpreted as creating an experience or setting for cultural consumption. .
This could have helped to establish a stronger centre for the citys small and sprawling arts community, generated a higher volume of foot traffic for the existing smaller non-profit and commercial galleries, and provided cultural tourists with multiple reasons to go downtown. .
A long-held urban redevelopment strategy has been the investment in flagship cultural projectslarge-scale, iconic museums and arts centres that are intended to enhance the city image while catalyzing private sector investment and attracting tourists to the surrounding area. .
Municipalities support flagship cultural development in the belief that such projects will enhance the city image while catalyzing private sector investment and attracting tourists to their surrounding area. .
Foremost, the cases highlight the important role that both urban design and the local and regional context play in the ability of a flagship cultural project to alter place images and function as a catalyst for economic development. .
The primary goal for both agencies was to create a high-profile project that would improve the image of its surrounding downtown area and, in turn, catalyze commercial activity and attract visitors there. .
Many cities have encouraged and funded such initiatives, perceiving mainstream cultural institutions to be an ideal means of attracting visitors to new redevelopment projects and functioning as catalysts for economic development while enhancing the city image (Zukin, 1995; Strom, 1999, 2002). .
These regional attractions anchor the surrounding hotels, convention and retail space also funded by the Redevelopment Agency. .
You bring in the cultural facilities and suddenly you now have hotels that are more viable. .
Rather, by recognizing the specificity of each case, the paper seeks to show how the catalytic role of these flagship cultural institutions is shaped by their particular locale and offer lessons that local governments may find useful in pursuing their own cultural strategies. .
Cultural buildings are found on premium sites. .
The research demonstrates that certain urban design characteristics can negatively affect the ability of a project to attract visitors and generate commercial activity. .
The research shows that certain urban design characteristics can negatively affect the ability of a project to attract visitors and generate commercial activity. .