MESOC Serapeum | Where culture meets AI

Id		559
Author		Kumari G., Ratnesh M., Eguruze E.S.
Title		Role of CSR in supporting tribal handicrafts of Jharkhand
Reference		Kumari G., Ratnesh M., Eguruze E.S.; Role of CSR in supporting tribal handicrafts of Jharkhand ;Journal of Critical Reviews vol:7.0 issue: 4.0 page:57.0
Link to article		https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082323838&doi=10.31838%2fjcr.07.04.12&partnerID=40&md5=d0fd0cb17bfd82b419757749e178bef4
Abstract		The study aims to investigate the contribution of corporate houses towards the socio-economic development of the local communities with the focus on women artisans in Jharkhand. The study highlighted the importance of CSR in promoting local craft culture and supporting artisans. It also discusses how the CSR projects are acting as a tool of skill development for tribal artisans in Jharkhand. This study also critically compares the CSR initiatives adopted by Jindal Steel and Power Ltd. and Tata Steel Ltd. in light of the promotion of tribal handicrafts. The inductive approach has been adopted in the study because the research is focused on the comprehensive description and analysis. In the end, the study explores the impact of such projects on the socio-economic development of the local community. It should be noticed that this way of promoting art could also be used by other CSR initiatives to change the lives of the unprivileged sections of society. © 2019 by Advance Scientific Research.

Results:

Candidate transition variables
As a result, this initiative has improved the socio-economic condition of the women artisans. .
This movement is targeted to generate environmental consciousness amongst the community within as well as outside. .
It has also helped in the skill development and socio-economic development of the local communities with the focus on women artisans. .
These initiatives have contributed to the preservation and promotion of local craft practices. .
Both of them are working for the promotion of local artisans by assisting them in Techniques, Finance, and Marketing. .
This has not only promoted the local handicraft sector but also encouraged women empowerment. .
This program has been a perfect way of supporting rural women artisans in terms of social and economic development by utilizing their creative skills. .
Artisans can also be taught about Internet marketing that it can be used as a great tool to sell their products and create awareness about handicraft products..
Corporates can enable the local economy to reap the benefits of globalization by providing adequate marketing skills. .
Cultural heritage act as a bridge between local people and the government. .
This has been a really great thing for us as we are earning by doing what we enjoy. .