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| Id | 750 | |
| Author | Plaza B., Haarich S.N. | |
| Title | The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking | |
| Reference | Plaza B., Haarich S.N.; The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking ;European Planning Studies vol:23.0 issue: 8.0 page:1456.0 |
Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84931007981&doi=10.1080%2f09654313.2013.817543&partnerID=40&md5=49e9a20947a9a176aec6f4a0a2f48658 |
| Abstract | This paper aims to show the levels of local and regional embeddedness of the Guggenheim Museum Bilbao (GMB) as well as its effects on the position of Bilbao within global networks. Although it is often said that the GMB as an international art franchise did not fit well with the local traditions, values and culture of Bilbao and the Basque Country, this paper attempts to show that the GMB is quite embedded into the local and regional context of institutions, private agents and policies. This effect increases with the growing recognition of the potential effects of the GMB on the creative and service industry in the Bilbao region. On the other hand, there is also an increasing tendency for Bilbao and the GMB to be included in global networks, as can be demonstrated by the branding effect of the GMB on the attraction of tourists or the increasing importance of the term “Bilbao” in semantic networks. The authors conclude with some recommendations on strengthening both the regional embeddedness and the global networking potential of museums in order to generate positive effects on urban regeneration and regional development. © 2013 The Authors. Published by Routledge. |
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| The authors conclude with some recommendations on strengthening both the regional embeddedness and the global networking potential of museums in order to generate positive effects on urban regeneration and regional development. . | This global network allows for better exhibitions, better educational programs, allows more people to learn through art, attracts more and better artists and collections, shares different values, and contributes to enhancing better relationships between different countries, regions, cultures, and people (Azua, 2005, p. 83). . | Additionally, the GMB and its visitors stimulated additional investments in the local art sector. . | Image accumulation fuels increasing demand for place, which reinforces a brand and ultimately attracts cultural visitors (Figure 4). . | In addition, the global operating structure and the worldwide distribution of exhibitions facilitates access to private sponsors and enhances the museums attractiveness to the general public and potential visitors from non-artistic circles. . |
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