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Id 874
Author Thompson J., Day J.
Title Understanding the impact and value of temporary public art sculpture trails
Reference
Thompson J., Day J.; Understanding the impact and value of temporary public art sculpture trails ;Local Economy vol:35 issue: 3 page:186.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085768506&doi=10.1177%2f0269094220921811&partnerID=40&md5=b76ec1ae84461fa2195e062927929aa9
Abstract Temporary public art sculpture trails (T-Pasts) have been used for over 20 years around the world to fulfil a number of objectives. They can help to generate revenue for host towns and cities; they can contribute to place branding; they can provide entertainment for residents and visitors; and they can raise funds for designated charitable causes. They typically feature object characters that have a relevance for the host place and they invariably utilise the same operational model. They receive significant local publicity and various claims are made concerning their economic, social and aesthetic impact. But there is a case to be made that they are ‘hidden in plain sight’ as some people will walk or drive past exhibits without ever seeing them. In this article, we track the history of T-Pasts, categorise them into different types, examine their value for different stakeholders, discuss their various impacts and offer a conceptual impact model. We conclude the article with a discussion that contextualises T-Pasts in relevant themes, including place enabling and place building, and also the significance of the temporary element. © The Author(s) 2020.


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Candidate transition variables
The impact on local pride and the feelgood factor for people interested in the place. .
The aesthetic and artistic values have a large impact on the fun enjoyed by the general public. .
Suddenly people see that art can be fun and that art can be interesting to everyone, not just people who frequent museums. .
The art must be attractive to people (however we might define this) in order to stimulate their interest; it will help if it is relevant for the host town and if it stimulates peoples imagination. .
They can help to generate revenue for host towns and cities; they can contribute to place branding; they can provide entertainment for residents and visitors; and they can raise funds for designated charitable causes. .
These, together with other temporary events, can attract large numbers of visitors (both local and from outside the location) and generate spending. .
If, as is clearly possible in a minority of cases, the auctioned artefacts have an investment as well as an artistic value linked to the celebrity or artist who created the unique design, then this would also be a beneficial longterm economic outcome for certain stakeholders. .
Those with a predominant commercial lens would see a business opportunity the most convenient perspective; resources have to be provided and allocated, and securing a return in excess of all costs (direct and indirect) is a key measure of success. .
These events will all deliver some benefit to their locality, however small, possibly transient and qualitative that contribution might be, and so, place branding and culture-led regeneration are also relevant for understanding the context. .
The reputational enhancement (relating to creativity, culture and aesthetic appeal) for the place that comes from hosting the event; these two place-related benefits relate to human interest. .
Other factors, which we would categorise as social, cultural and fun, are key visitordraws and so they also influence and drive the economic outcomes. .
That said, the community interest and engagement may be motivated more by social and cultural factors, though a positive revenue stream will clearly matter. .
We argue: cultural value is, in essence, what the T-Past says about the place, and the extent to which people retain a favourable sense of place. .
The true motivation of sponsors may be commercial, although there may still be a valuable outcome for charitable causes. .
We see this as significant for attracting visitors, and is also a reflection of the sense of place that is being created around the T-Past. .