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Id 883
Author Hidalgo M.
Title Valuing the economic and social impact of the Carnival of Blacks and Whites of Pasto, Colombia Valoración del impacto económico y social del Carnaval de Negros y Blancos de Pasto, Colombia
Reference
Hidalgo M.; Valuing the economic and social impact of the Carnival of Blacks and Whites of Pasto, Colombia Valoración del impacto económico y social del Carnaval de Negros y Blancos de Pasto, Colombia ;Lecturas de Economia vol: issue: 90.0 page:195

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059271012&doi=10.17533%2fudea.le.n90a07&partnerID=40&md5=7adb9ccb3972da2b80693b2625ddd33b
Abstract The Carnival of Blacks and Whites held in the city of Pasto, Colombia, was inscribed by UNESCO on the Representative List of the Intangible Cultural Heritage of Humanity in 2009. The objective of this article is to evaluate the economic and social impact of this carnival using data from the 2017 version. To this end, some of the analytical tools of the economics of culture are used, such as the methods of input-output analysis, cost-benefit analysis, the contingent valuation method and matrices of qualitative assessment. Use of these analytical tools allow concluding that this carnival is profitable both economically and socially because it expands the local productive capacity, generates material wealth, creates new jobs and increases investment. © 2018 Universidad de Antioquia. All rights reserved.


Results:

Candidate transition variables
It is a unique event that deserves to be safeguarded, because, like any other leisure activity, it invigorates cultural consumption. .
Residents of the city of Pasto also highlight the social impact of Carnival; they highly value the recognition and promotion of the image of the city of Pasto, and consider that it represents pride and satisfaction for the Pastuso people. .
Use of these analytical tools allow concluding that this carnival is profitable both economically and socially because it expands the local productive capacity, generates material wealth, creates new jobs and increases investment. .
Conclusions The Carnival of Blacks and Whites of Pasto promotes cultural tourism and, in turn, increases the production of goods and services related to leisure, fun and culture; In addition, it exerts a significant multiplier effect on the economy of the municipality of Pasto and other localities with related tunstic offer, since it generates new jobs before and during the realization of this popular festival. .
In effect, it seems that cultural activities are considered as sources of wealth and employment, eminently due to the attraction of flows of expenses and income linked to cultural tourism, but also due to the transformation and development of the productive fabric that, together, seek new comparative advantages for cities and regions (Devesa et al., 2012, p. 96). .
Carnival as intangible cultural heritage represents a cultural creation with an accumulated character, with a historical perspective and with a sense of heritage. .
To estimate the WTP, a question was included in the survey forms related to the maximum amount of money that both the local resident and the national and foreign visitor are willing to pay to enjoy the Carnival events ( parades, especially) for entry -in the hypothetical case that the Carnival was not free-, according to what they have enjoyed (level of satisfaction) during their visit and knowing that this fact would contribute to safeguarding the Carnival as a cultural heritage of humanity. .
It is also a space to contemplate and enjoy the majestic parades and cultural events that are public goods resulting from the ingenuity and creativity of hundreds of artisans and worshipers of this popular festival. .