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Id : 785

Author :
Scarpaci J.L., Sovacool B.K., Ballantyne R.

Title


A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Reference :


Scarpaci J.L., Sovacool B.K., Ballantyne R.; A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective ;Journal of Consumer Policy vol:39.0 issue: 2.0 page:119.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959086015&doi=10.1007%2fs10603-016-9315-y&partnerID=40&md5=1bf2291138f8bb80d71333a3b7a07e6f
Abstract This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy. © 2016, Springer Science+Business Media New York.



Results:


                    Category                    

             Certainity            
Heritage 0.0000
Archives 0.0000
Libraries 0.0000
Book and Press 0.0003
Visual Arts 0.0000
Performing Arts 0.0007
Audiovisual and Multimedia 0.0001
Architecture 0.0000
Adverstizing 0.9989
Art crafts 0.0000
General cultural dimension 0.0000
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