| Id : | 785 | |
Author : | Scarpaci J.L., Sovacool B.K., Ballantyne R. | |
Title | A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective |
|
| Reference : | Scarpaci J.L., Sovacool B.K., Ballantyne R.; A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective ;Journal of Consumer Policy vol:39.0 issue: 2.0 page:119.0 |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959086015&doi=10.1007%2fs10603-016-9315-y&partnerID=40&md5=1bf2291138f8bb80d71333a3b7a07e6f |
|
| Abstract | This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy. © 2016, Springer Science+Business Media New York. |
Results:
| Category |
Certainity |
| Heritage | 0.0000 |
| Archives | 0.0000 |
| Libraries | 0.0000 |
| Book and Press | 0.0003 |
| Visual Arts | 0.0000 |
| Performing Arts | 0.0007 |
| Audiovisual and Multimedia | 0.0001 |
| Architecture | 0.0000 |
| Adverstizing | 0.9989 |
| Art crafts | 0.0000 |
| General cultural dimension | 0.0000 |
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD