| Id : | 788 | |
Author : | McMillin D.C. | |
Title | Television, gender, and labor in the global city |
|
| Reference : | McMillin D.C.; Television, gender, and labor in the global city ;Journal of Communication vol:53.0 issue: 3.0 page:496.0 |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-0141725626&doi=10.1093%2fjoc%2f53.3.496&partnerID=40&md5=56689599898b32082f61996cbcb08237 |
|
| Abstract | Situated within a critical, feminist approach to development communication, this study examines the role of television advertising among unskilled female factory laborers in Bangalore, India. Ethnographic fieldwork spanning the summers of 1997 and 2000 showed that factory labor awards the female worker a degree of autonomy and purchasing power in the short term, but denies her long-term empowerment because her labor is fragmented and made dispensable by the very nature of capitalist discipline. Through a discussion of gender, labor, and television in the global city, the analysis concludes that participatory communication and further ethnographic analyses are essential for long-lasting policy and social action. |
Results:
| Category |
Certainity |
| Heritage | 0.0000 |
| Archives | 0.0000 |
| Libraries | 0.0000 |
| Book and Press | 0.0005 |
| Visual Arts | 0.0000 |
| Performing Arts | 0.0004 |
| Audiovisual and Multimedia | 0.0001 |
| Architecture | 0.0001 |
| Adverstizing | 0.9989 |
| Art crafts | 0.0000 |
| General cultural dimension | 0.0000 |
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD