FIND IMPACT FOR ARTICLE

Analyze article and determine social impact





Id : 784

Author :
Blackwell A.

Title


Tweeting from the grave: Shakespeare, adaptation, and social media

Reference :


Blackwell A.; Tweeting from the grave: Shakespeare, adaptation, and social media ;The Routledge Companion to Adaptation vol: issue: page:287.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049937818&doi=10.4324%2f9781315690254&partnerID=40&md5=e8cb646f01dfa782ade2e67e3615365a
Abstract In Spreadable Media Henry Jenkins, Sam Ford, and Joshua Green provide a revolutionary model of contemporary cultural practices, suggesting that older, top-down models of distribution are no longer viable. They argue that in contemporary culture “a mix of top-down and bottom-up forces determine how material is shared across and among cultures in far more participatory (and messier) ways” (2013: 1). Founded on the simultaneity of circulation and reception, the explosion of participatory media forms marks a shift in which the public are not “simply consumers of preconstructed messages” but are “shaping, sharing, reframing and remixing media content” (2). This quality (examined by Jenkins, Ford, and Green in a variety of ?”spreadable” media forms including film, television, advertising, and gaming) is, the authors argue, a key characteristic of contemporary culture, with the unique mode of public engagement that invites “reshaping the media landscape itself” (2). It is this potential, “both technical and cultural,” for audiences to share content according to their own purposes, which is the focus of this paper and its discussion of Shakespeare’s continuing adaptive legacy on social media and, in particular, on Twitter (3). © 2018 selection and editorial matter, Dennis Cutchins, Katja Krebs, Eckart Voigts; individual chapters, the contributors.



Results:


                            Impact                            

                   Certainity                   

Health_and_Wellbeing

0.1599
Urban_and_Territorial_Renovation 0.2406
Peoples_Engagement_and_Participation 0.5778
Note: Due to lack of computing power, results have been previously created and saved in database