| Id | 559 | |
| Author | Kumari G., Ratnesh M., Eguruze E.S. | |
| Title | Role of CSR in supporting tribal handicrafts of Jharkhand | |
| Reference | Kumari G., Ratnesh M., Eguruze E.S.; Role of CSR in supporting tribal handicrafts of Jharkhand ;Journal of Critical Reviews vol:7.0 issue: 4.0 page:57.0 |
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| Keywords | CSR; Handicraft; Marketing; Promotion; Skill development; Tribal |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082323838&doi=10.31838%2fjcr.07.04.12&partnerID=40&md5=d0fd0cb17bfd82b419757749e178bef4 |
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| Abstract | The study aims to investigate the contribution of corporate houses towards the socio-economic development of the local communities with the focus on women artisans in Jharkhand. The study highlighted the importance of CSR in promoting local craft culture and supporting artisans. It also discusses how the CSR projects are acting as a tool of skill development for tribal artisans in Jharkhand. This study also critically compares the CSR initiatives adopted by Jindal Steel and Power Ltd. and Tata Steel Ltd. in light of the promotion of tribal handicrafts. The inductive approach has been adopted in the study because the research is focused on the comprehensive description and analysis. In the end, the study explores the impact of such projects on the socio-economic development of the local community. It should be noticed that this way of promoting art could also be used by other CSR initiatives to change the lives of the unprivileged sections of society. © 2019 by Advance Scientific Research. |
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| Metodology | Technique |
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