| Id | 2007 | |
| Author | Norman T.; Anderson-Luxford D.; O’Brien P.; Room R. | |
| Title | Regulating alcohol advertising for public health and welfare in the age of digital marketing: challenges and options | |
| Reference | Norman T.; Anderson-Luxford D.; O’Brien P.; Room R. Regulating alcohol advertising for public health and welfare in the age of digital marketing: challenges and options,Drugs: Education, Prevention and Policy |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144151022&doi=10.1080%2f09687637.2022.2148518&partnerID=40&md5=a6798a1c2a42ebcf351bcf2ce796ba48 |
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| Abstract | Aims: This narrative review considers traditional strategies for regulating alcohol marketing and their applicability to digital media. Method: Drawing on international research, case studies, and reports, we examine the applicability of (1) comprehensive or partial bans; (2) placement restrictions; (3) content restrictions; and (4) counter-advertising. Results: Comprehensive bans on advertising are generally the most effective option. A partial ban applying to digital media would make some lesser contribution to reducing exposure, but will usually simply result in the promotional budget being shifted to whichever media remain less strictly regulated. Limits on the placement of marketing have more salience for traditional media than for most digital media, which can be individualized and targeted. Content restrictions play a limited role in reducing exposure as they are not concerned with marketing volume, but with the way in which alcohol is represented. Conclusions: Although these traditional strategies have a role in regulating digital media and are applied in certain international jurisdictions, new regulatory approaches are needed. These may include the use of artificial intelligence for monitoring, transparency requirements, and privacy law rights and duties. Opportunities to regulate alcohol marketing online will need to be addressed and seized as they arise in the current volatile policy environment concerning the governance of social media. © 2022 Informa UK Limited, trading as Taylor & Francis Group. |
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Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 2006 |  |
Alfayad K.; Murray R.L.; Britton J.; Barker A.B. | Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health | 123.015 |
| 2009 | |
Goodwin I. | Programmatic alcohol advertising, social media and public health: Algorithms, automated challenges to regulation, and the failure of public oversight | 124.27 |
| 2423 | |
Wang C.; Cui W. | Supervision for the Public Health Services for Older Adults Under the Background of Government Purchasing: An Evolutionary Game Analysis Framework | 125.85 |
| 2019 | |
Noor U.; Mansoor M.; Shamim A. | Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM | 136.561 |
| 2014 | |
O'Brien P.; Room R.; Anderson-Luxford D. | Commercial Advertising of Alcohol: Using Law to Challenge Public Health Regulation | 138.545 |
| 2293 | |
Prilop V. | Evaluating a Pandemic Chat Service in a Consumer Health Library | 139.394 |
| 2794 | |
Nathanael D.; Papakostopoulos V. | Three Player Interactions in Urban Settings: Design Challenges for Autonomous Vehicles | 142.604 |
| 2286 | |
Bridgeman M. | The Use of Search Request Forms Can Identify Gaps in a Consumer Health Library Collection | 143.719 |
| 2208 | |
Anelli D.; Tajani F. | Valorization of cultural heritage and land take reduction: an urban compensation model for the replacement of unsuitable buildings in an Italian UNESCO site | 146.878 |
| 2584 | |
Musgrave G. | Music and wellbeing vs. musicians’ wellbeing: examining the paradox of music-making positively impacting wellbeing, but musicians suffering from poor mental health | 147.803 |
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