| Id | 506 | |
| Author | Pollay R.W. | |
| Title | Targeting youth and concerned smokers: Evidence from Canadian tobacco industry documents | |
| Reference | Pollay R.W.; Targeting youth and concerned smokers: Evidence from Canadian tobacco industry documents ;Tobacco Control vol:9 issue: 2 page:136.0 |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-0034203892&doi=10.1136%2ftc.9.2.136&partnerID=40&md5=41810f49e2977e1d37ffb79908f213c9 |
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| Abstract | Objective - To provide an understanding of the targeting strategies of cigarette marketing, and the functions and importance of the advertising images chosen. Methods - Analysis of historical corporate documents produced by affiliates of British American Tobacco (BAT) and RJ Reynolds (RJR) in Canadian litigation challenging tobacco advertising regulation, the Tobacco Products Control Act (1987): Imperial Tobacco Limitee & RJR-Macdonald Inc c. Le Procurer General du Canada. Results - Careful and extensive research has been employed in all stages of the process of conceiving, developing, refining, and deploying cigarette advertising. Two segments commanding much management attention are starters and concerned smokers. To recruit starters, brand images communicate independence, freedom and (sometimes) peer acceptance. These advertising images portray smokers as attractive and autonomous, accepted and admired, athletic and at home in nature. For lighter brands reassuring health concerned smokers, lest they quit, advertisements provide imagery conveying a sense of well being, harmony with nature, and a consumers self image as intelligent. Conclusions - The industrys steadfast assertions that its advertising influences only brand loyalty and switching in both its intent and effect is directly contradicted by their internal documents and proven false. So too is the justification of cigarette advertising as a medium creating better informed consumers, since visual imagery, not information, is the means of advertising influence. |
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Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 785 |  |
Scarpaci J.L., Sovacool B.K., Ballantyne R. | A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective | 117.044 |
| 789 | |
Mihailidis P., Gamwell A. | Designing Engagement in Local News: Using FOIA Requests to Create Inclusive Participatory Journalism Practices | 138.273 |
| 579 | |
Shi Z., Wang A.-L., Aronowitz C.A., Cappella J.N., Romer D., Langleben D.D. | Connectivity between visual and auditory cortices mediates the influence of argument strength on the effectiveness of smoking-cessation videos among smokers low in sensation seeking | 138.432 |
| 786 | |
Russell M.G. | Evolving media metrics from assumed attention to earned engagement | 139.716 |
| 910 | |
Frieze J. | Reframing immersive theatre: The politics and pragmatics of participatory performance | 142.79 |
| 790 | |
Engelke K.M. | Online participatory journalism: A systematic literature review | 143.257 |
| 674 | |
Delrieu V., Gibson L. | Libraries and the geography of use: how does geography and asset “attractiveness” influence the local dimensions of cultural participation? | 145.511 |
| 913 | |
Reason M., Heinemeyer C. | Storytelling, story-retelling, storyknowing: towards a participatory practice of storytelling | 146.195 |
| 893 | |
Shaughnessy R. | Introduction | 146.415 |
| 791 | |
Mutsvairo B. | Participatory politics and citizen journalism in a networked Africa: A connected continent | 146.569 |
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