| Id | 576 | |
| Author | Prieto-Pinto L., Lara-Díaz M.F., Garzón-Orjuela N., Herrera D., Páez-Canro C., Reyes J.H., González-Gordon L., Jiménez-Murcia V., Eslava-Schmalbach J. | |
| Title | Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial | |
| Reference | Prieto-Pinto L., Lara-Díaz M.F., Garzón-Orjuela N., Herrera D., Páez-Canro C., Reyes J.H., González-Gordon L., Jiménez-Murcia V., Eslava-Schmalbach J.; Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial ;PLoS ONE vol:14 issue: 5 page: |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065668835&doi=10.1371%2fjournal.pone.0215561&partnerID=40&md5=a47d9c021bf72bccbde630aa8450af68 |
|
| Abstract | Audiovisual educational material has been used effectively as a knowledge translation strategy in patient education. Given the need to impact maternal mortality rates, 12 video clips related to maternal and neonatal health information were designed based on the results of a previous systematic review (SR). The content was formulated based on clinical practice guideline recommendations and validated following a formal consensus methodology. This study evaluated the effectiveness of knowledge transfer from the 12 video clips in terms of attention, emotional response, and recall by using neuroscience tools. In a randomized cross-over trial, 155 subjects (pregnant women, non-pregnant women, and men) received random sequences of 13 video clips, including a control video clip. Participants’ attention levels were evaluated through eye tracking, their emotional reactions were monitored by electrodermal activity and pupillary diameter, and their recall was tested via a questionnaire. An analysis was performed to evaluate differences in the groups and between the video clips and the control clip using variance analysis models that considered period, sequence, and carry-over effects. Results revealed that fixation length was greater in women than in men, while the greatest emotional effects occurred in men. All three groups had good recall results, without any significant differences between them. Although the sequencing did influence attentional processes, no carry-over effect was demonstrated. However, a differential effect was noted among video clips in all three outcomes, that is, when adjusted for group, level of education, and having had children. The control clip generated less attention, emotional reaction, and recall than the experimental video clips. The video clips about maternal and neonatal health were shown to be effective in the transference and comprehension of information. Therefore, cognitive neuroscience techniques are useful in evaluating knowledge translation strategies through audiovisual formats. © 2019 Prieto-Pinto et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
|
Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 937 |  |
Clapp L.A., Taylor E.P., Di Folco S., Mackinnon V.L. | Effectiveness of art therapy with pediatric populations affected by medical health conditions: a systematic review | 103.332 |
| 593 | |
Poureslami I., Kwan S., Lam S., Khan N.A., Fitzgerald J.M. | Assessing the effect of culturally specific audiovisual educational interventions on attaining self-management skills for chronic obstructive pulmonary disease in mandarin-and cantonese-speaking patients: A randomized controlled trial | 107.833 |
| 894 | |
Tischler V., Schneider J., Morgner C., Crawford P., Dening T., Brooker D.A.W.N., Garabedian C., Myers T., Early F., Shaughnessy N., Innes A., Duncan K., Prashar A., McDermott O., Coaten R., Eland D., Harvey K. | Stronger together: learning from an interdisciplinary dementia, arts and well-being network (DA&WN) | 108.867 |
| 947 | |
Windle G., Joling K.J., Howson-Griffiths T., Woods B., Jones C.H., Van De Ven P.M., Newman A., Parkinson C. | The impact of a visual arts program on quality of life, communication, and well-being of people living with dementia: A mixed-methods longitudinal investigation | 111.86 |
| 651 | |
Aithal S., Karkou V., Kuppusamy G., Mariswamy P. | Backing the backbones—A feasibility study on the effectiveness of dance movement psychotherapy on parenting stress in caregivers of children with Autism Spectrum Disorder | 113.595 |
| 578 | |
Galindo-Neto N.M., Alexandre A.C.S., Barros L.M., Sá G.G.M., de Carvalho K.M., Caetano J.Á. | Creation and validation of an educational video for deaf people about cardiopulmonary resuscitation | 113.805 |
| 580 | |
Lipson-Smith R., White F., White A., Serong L., Cooper G., Price-Bell G., Hyatt A. | Co-design of a consultation audio-recording mobile app for people with cancer: The secondears app | 116.413 |
| 606 | |
Ameri F., Vazifeshenas N., Haghparast A. | The impact of audio book on the elderly mental health | 118.803 |
| 720 | |
Zazulak J., Halgren C., Tan M., Grierson L.E.M. | The impact of an arts-based programme on the affective and cognitive components of empathic development | 119.143 |
| 612 | |
Goto F., Yabe H. | A case of profound sensorineural hearing loss whose speech discrimination was improved by combination of bibliotherapy and auditory training | 120.921 |
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD