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Id 151
Author Brown, A., S.; Novak-Leonard, J., L.
Title Measuring the intrinsic impacts of arts attendance
Reference
Brown, A.S.; Novak-Leonard, J.L. (2013). Measuring the intrinsic impacts of arts attendance. Cultural Trends, 22(3-4): 223-233.

Link to article https://doi.org/10.1080/09548963.2013.817654
Abstract Understanding the value of the arts to individuals, families and communities has long been a query for policy-makers and researchers. At the core of the value system is how individuals are affected and transformed by virtue of participating. Individual arts experiences are the building blocks upon which the larger outcomes of the arts, such as social cohesion and cognitive development, are constructed. Tools for effectively measuring how art affects audiences, however, are just being explored. Anecdotal stories of impact provide helpful information. But as arts groups are called upon to provide more rigorous evidence of the impacts of their artistic pro-grammes, a more systematic measurement approach is needed to convey the intrinsic value of their work. This article reviews initial exploratory research and subsequent research undertaken over the past six years to better understand how art affects audiences, and to develop reliable and replicable measurement approaches. The research has yielded a more nuanced, but still emergent, understanding of the emotional, intellectual, social and aesthetic constructs of intrinsic impact, methods of measuring them, and insight into the limitations and applications of this work for policy-makers and arts practitioners.

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Summary:



Measuring the intrinsic impacts of arts attendance. the research has yielded a more nuanced but still emergent understanding of the emotional intellectual social and aesthetic constructs of intrinsic impact methods of measuring them and insight into the limitations and applications of this work for policy-makers and arts practitioners. in fact self-reporting on the impacts of an arts experi- ence requires learning a new vocabulary of impact which we argue audience members can learn by using the intrinsic impact survey instruments. to gauge audience members state of mind prior to an arts experience brown and novak tested three constructs which together comprise an audience members readi- ness-to-receive the arts experience p. relevance: an individuals comfort level with the artistic experience the extent to which they are in a familiar situation socially or culturally; for example the people i normally socialize with attend exhibitions like this. even when the same work of art is presented in the same venue the audience response can be categorically different due to demographic cul- tural and other factors.


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