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Id 159
Author García, B.,
Title Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004
Reference
García, B. (2004). Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004. International Journal of Cultural Policy, 10(1), 103‑118.

Link to article https://doi.org/10.1080/1028663042000212355
Abstract The potential of arts activity as a tool for urban regeneration has been widely discussed since the early 1980s. In parallel, notions of “cultural/urban tourism” and “arts/city marketing” have gained great popularity among marketers, city planners and cultural policy-makers alike. Major events are seen as effective catalysts for city regeneration processes as they are able to merge tourism strategies with urban planning and can boost the confidence of local communities. However, arts programming has yet to achieve a position that allows it to be perceived as a relevant contributor to the success and legacy of large-scale urban events. This article explores the contradiction between the celebrated potential of the arts in urban regeneration processes and their poor position within major events. In so doing, it compares the experiences of three cities, each host to major events with strong arts and cultural components: Glasgow 1990 – European City of Culture; Sydney 2000 – Olympic Games and Olympic Arts Festivals, and Barcelona 2004 – Universal Forum for Cultures.

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The potential of arts activity as a tool for urban regeneration has been widely discussed since the early 1,,0s. moreover the rationale for these events and their production processes tends to delegate arts activity to a secondary role despite the proven success of long-established arts festivals such as edinburgh avignon salzburg and adelaide to name but a few. however two aspects widely criticised were the failure of the event to assist widening the access and involvement of geographical peripheral and socially deprived communities in arts activity and its inability to act as a platform for representing local cultures. beyond the interest in exploring a new event model suited to the needs of a contem- porary city the barcelona authorities were interested in replicating the hype surrounding the olympic experience to attract inward investment for the regeneration of a wide coastal area see merino. it can also be argued that the event will bring a symbolic legacy in terms of city image acting as a platform to demonstrate the cultural vitality of the city and its ability to attract visitors from around the world.


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