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Id 214
Author Jackson, A., ; McManus, R.,
Title SROI in the art gallery; valuing social impact
Reference
Jackson, A.; McManus, R. (2019) SROI in the art gallery; valuing social impact, Cultural Trends, 28:2-3, 132-145, DOI: 10.1080/09548963.2019.1617937

Link to article https://doi.org/10.1080/09548963.2019.1617937
Abstract This article considers a project that used the Social Return on Investment (SROI) methodology to describe and measure the social impact of Turner Contemporary art gallery in Margate, a coastal town in the South East of England. The article details the reasons why the methodology was chosen by the gallery, setting this in the context of the wider debate around evaluation and social impact reporting. A section of the research and analysis, which was carried out by COaST, a consultancy and research centre based within Canterbury Christ Church University, is described in detail, allowing the reader to understand the processes involved in this type of project and the kinds of outcomes that can be delivered using this method. Finally, an account is given of the impact the work had on the management of the gallery, and the ways in which the final report was used.

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Summary:



This article considers a project that used the Social Return on Investment methodology to describe and measure the social impact of Turner Contemporary art gallery in Margate, a coastal town in the South East of England. when the report was commissioned there was a sense that the gallery needed to develop a stronger evidence base in order to communi- cate its benets more eectively. participants strengthen their social networks and improve their ability to form better and stronger relationships. furthermore as the nal report for the ahrc cultural value project made clear relying on one single method of enquiry to evaluate the complexity of cultural experience is rarely successful: accounting for human experiences of art and culture calls for multi-criteria analyses and a range of approaches in order to span the depth and the breadth of research. above all it was a learning experience for the management team who are required by the process to look carefully at how they invest resources the kinds of returns this gives and where they can usefully focus their activities.


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