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| Id | 503 | |
| Author | Dunkeld C., Wright M.L., Banerjee R.A., Easterbrook M.J., Slade L. | |
| Title | Television exposure, consumer culture values, and lower well-being among preadolescent children: The mediating role of consumer-focused coping strategies | |
| Reference | Dunkeld C., Wright M.L., Banerjee R.A., Easterbrook M.J., Slade L.; Television exposure, consumer culture values, and lower well-being among preadolescent children: The mediating role of consumer-focused coping strategies ;British Journal of Social Psychology vol:59 issue: 1 page:26.0 |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063775465&doi=10.1111%2fbjso.12325&partnerID=40&md5=2ac95e3eabb0a2a0ee616d9582d3ce6c |
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| Abstract | Previous research has linked materialism to lower well-being in children, and recent findings suggest that this link is heightened among those exposed to high levels of advertising. One proposal is that children may be pursuing consumer culture ideals (CCIs) – orienting to material possessions and physical appearance – as a maladaptive coping strategy for dealing with underlying distress. The present work offers the first direct evaluation of this theoretically plausible hypothesis. In Study 1, higher scores on our measure of consumer-focused coping (CFC) not only predicted lower well-being in a sample of 109 9- to 11-year-olds, but also served as mediator in the indirect link between the number of hours spent watching television and lower well-being. Study 2 tested our expanded model of these processes in a sample of 380 9- to 11-year-olds. Specifically, structural equation modelling revealed that frequency of watching commercial (advertising-rich) television in particular predicted greater CFC. This, in turn, predicted greater endorsement of CCIs, which then predicted lower well-being. Implications for theoretical models and educational interventions are discussed. © 2019 The British Psychological Society |
Television exposure, consumer culture values, and lower well-being among preadolescent children: The mediating role of consumer-focused coping strategies. Advertising can be understood to habitually promote extrinsic values by making social status and positive social evaluation contingent on having certain brand-name products or particular physical attributes. Following consent from head teachers of the participating schools parents received information letters and agreed to their childrens participation. Discussion Our results support the hypothesis that CFC strategies are associated both with greater television exposure and with lower well-being and in fact explain the positive association between hours of television viewing and depressive symptoms. Specifically orienting to consumer culture as a coping strategy had an indirect effect on low well-being whereby the consolidation of coping patterns into materialistic and appearance-related value orientations served as the key mediating mechanism hi line with our hypothesis and with the tenets of self-determination theory utilization of CFC strategies predicted higher endorsement of materialistic and appearance-related ideals as key life values which in turn predicted lower well-being.
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