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| Id | 592 | |
| Author | de Graaf A., van den Putte B., Zebregs S., Lammers J., Neijens P. | |
| Title | Smoking Education for Low-Educated Adolescents: Comparing Print and Audiovisual Messages | |
| Reference | de Graaf A., van den Putte B., Zebregs S., Lammers J., Neijens P.; Smoking Education for Low-Educated Adolescents: Comparing Print and Audiovisual Messages ;Health Promotion Practice vol:17 issue: 6 page:853 |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84991232415&doi=10.1177%2f1524839916660525&partnerID=40&md5=245292dffab102d6ab4da12f6ea3fc38 |
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| Abstract | This study aims to provide insight into which modality is most effective for educating low-educated adolescents about smoking. It compares the persuasive effects of print and audiovisual smoking education materials. We conducted a field experiment with two conditions (print vs. video) and three measurement times (Time 1, Time 2, and Time 3). A total of 221 high school students in the second year of the lowest levels of education in the Netherlands participated at all three time points of the study. Results showed that participants in both conditions had more negative beliefs about smoking after being exposed to the smoking education than before, but there were no differences between the print and video version in this effect. However, the video version did make the attitude toward smoking more negative at Time 3 compared to baseline, whereas the text version did not, which suggests that the video version was more effective for educating low-educated adolescents about smoking. © 2016, © 2016 Society for Public Health Education. |
It compares the persuasive effects of print and audiovisual smoking education materials. An adaptation of educational materials that may be efficient for lower educated groups is to replace written text with video clips in which the text is spoken by an actor. In sum mixed results have been found in studies about modality effects of health messages that included adult participants with characteristics similar to low-educated adolescents. Before participation a passive consent procedure was followed. Beliefs about smoking were more negative immediately after participants had received the education indicating that the education had persuasive effects on these beliefs but it did not matter in which modality the education was presented.
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