SUMMARY FOR ARTICLE

Usually associated to the communities of Indian origin, the consumption of this kind of cinema also occurs among people from various sectors of the Portuguese population that although not related to each other, have in common the habit of watching Indian films in private, away from the suspicious and stereotyped looks from their relatives and friends. The interest my interlocutors showed in participating in this project even those located in distant places thus influenced me to make use of these resources. As this research has allowed us to perceive though some interests related to India are part of the social and cultural activities of these people - such as yoga or Indian cuisine - such interests do not dominate their personalities or their personal relationships. Although particularly useful for analyzing the practice of Bollywood dance which will be discussed later this approach helps us to understand the consumption of Bollywood film not as a pure form of Orientalism that offers an escape to another culture but rather as a phenomenon of cultural borrowing that challenges the idea of singular politics of cultural identity. The stereotypes associated with this kind of cinema which are very rooted in Portuguese society have also contributed to individual and private consumption where fantasy and pleasure come together as forms of wellbeing.