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Id 625
Author Manias-Muñoz M., Barreiro M.S., Rodríguez A.I.
Title Public policies, diversity and national cinemas in the Spanish context: Catalonia, basque country and Galicia
Reference
Manias-Muñoz M., Barreiro M.S., Rodríguez A.I.; Public policies, diversity and national cinemas in the Spanish context: Catalonia, basque country and Galicia ;Communication and Society vol:30 issue: 1 page:125

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010299075&doi=10.15581%2f003.30.1.125-145&partnerID=40&md5=e2c1482b825412e04a2f17c74b44248c
Abstract The 2005 Unesco Diversity Convention was an inflexion point regarding protection and promotion of the diversity of cultural expressions. In the current global context, developing cultural policies and measures to nurture such creativity becomes key issue. Moreover, in the case of small communities in a minority situation where the cultural and language situation cannot produce the means to sustain autonomously, it is crucial to drive national supporting mechanisms to reduce the brutal imbalance in flows and transnational culture exchanges, and guarantee its survival. As part of the cultural production, the audiovisual sector is of double importance; besides its positive impact on the economic sphere it plays a core role in the social construction. In fact, they are both mutually reinforcing aspects. Cinema in particular, it should not be well considered only for a local giving; it is also beneficial in terms of brining commonly held values, particular circumstances and knowledge all over the world. Films do contribute to reflect the global cultural diversity. This paper aims to explain how public cultural bodies currently interpret and translate national cultural policy into film schemes in the Spanish context. Particularly, it will look into how Catalan, Basque and Galician institutions set out to plan, develop, implement and evaluate their film policies in order to establish a national film industry with their cultural and identity specificities (nation and language). © 2017 Communication & Society.

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The 2,,5 Unesco Diversity Convention was an inflexion point regarding protection and promotion of the diversity of cultural expressions. Cinema in particular, it should not be well considered only for a local giving; it is also beneficial in terms of brining commonly held values, particular circumstances and knowledge all over the world. In order to face this problem and the fewer attendance at cinemas each time authors have had to explore and put into practice other ways of distribution such as municipal cinema tours and event-projections followed by the director and main actor live talk. In addition once the film is completed filmmakers and producers not only came across with serious promotion difficulties related to the lack of managerial structures and knowledge economic constraints and personal exert but also with the still present dislocation between the Basque-language community and its cultural production clearly reflected on last decade attendance numbers. The first Strategic Plan for the Galician Audiovisual Sector - stated that public policies should support the production and distribution of films and also stressed the Galician film exhibition weakness.


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