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| Id | 77 | |
| Author | Bottorff, J., L.; Sarbit, G.; Oliffe, J., L.; Kelly, M.,T.; Lohan, M.; Stolp, S.; Sharp, P. | |
| Title | “If I Were Nick”: Men’s Responses to an Interactive Video Drama Series to Support Smoking Cessation. | |
| Reference | Bottorff, J. L., Sarbit, G., Oliffe, J. L., Kelly, M. T., Lohan, M., Stolp, S., & Sharp, P. (2015). If I were Nick: Mens responses to an interactive video Drama series to support smoking cessation. Journal of medical Internet research, 17(8), e190. |
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| Link to article | http://doi.org/10.2196/jmir.4491 |
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| Abstract | Men continue to smoke in greater numbers than women; however, few interventions have been developed and tested to support men’s cessation. Men tend to rely on quitting strategies associated with stereotypical manliness, such as willpower, stoicism, and independence, but they may lack the self-efficacy skills required to sustain a quit. In this paper, we describe the development of and reception to an interactive video drama (IVD) series, composed of 7 brief scenarios, to support and strengthen men’s smoking cessation efforts. The value of IVD in health promotion is predicated on the evidence that viewers engage with the material when they are presented characters with whom they can personally identify. The video dramatizes the challenges unfolding in the life of the main character, Nick, on the first day of his quit and models the skills necessary to embark upon a sustainable quit. |
Men tend to rely on quitting strategies associated with stereotypical manliness, such as willpower, stoicism, and independence, but they may lack the self-efficacy skills required to sustain a quit. In this paper, we describe the development of and reception to an interactive video drama series, composed of 7 brief scenarios, to support and strengthen mens smoking cessation efforts. the capacity for ivds to incorporate multiple features that are important to men and at the same time promote anticipatory thinking and model skills associated with strong self-efficacy makes the approach a good fit to support mens cessation efforts. a convenience sample of men who smoked and were interested in quitting were recruited from across canada using social media and online advertisements. there is much uncertainty about best practices for ivds in health promotion and in the specific context of mens smoking cessation clearly there is much to learn.
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