SUMMARY FOR ARTICLE

Generate summary for article using Artificial Intelligence tools



Id 785
Author Scarpaci J.L., Sovacool B.K., Ballantyne R.
Title A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective
Reference
Scarpaci J.L., Sovacool B.K., Ballantyne R.; A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective ;Journal of Consumer Policy vol:39.0 issue: 2.0 page:119.0

Link to article https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959086015&doi=10.1007%2fs10603-016-9315-y&partnerID=40&md5=1bf2291138f8bb80d71333a3b7a07e6f
Abstract This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy. © 2016, Springer Science+Business Media New York.

Results:


Summary:



Unavailable


Note: Due to lack of computing power, results have been previously created and saved in database