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Id 95
Author Racicot-Matta, C.; Wilcke, M.; Egeland, G., M.
Title Development of radio dramas for health communication pilot intervention in Canadian Inuit communities.
Reference
Racicot-Matta, C., Wilcke, M., & Egeland, G. M. (2016). Development of radio dramas for health communication pilot intervention in Canadian Inuit communities. Health promotion international, 31(1), 175-186.

Link to article https://doi.org/10.1093/heapro/dau024
Abstract A mixed-methods approach was used to develop a culturally appropriate health intervention over radio within the Inuit community of Pangnirtung, Nunavut (NU), Canada. The radio dramas were developed, recorded and tested preintervention through the use of Participatory Process and informed by the extended elaboration likelihood model (EELM) for education–communication. The radio messages were tested in two focus groups (n ¼ 4 and n ¼ 5) to determine fidelity of the radio dramas to the EELM theory. Focus group feedback identified that revisions needed to be made to two characteristics required of educational programmes by the EELM theorem: first, the quality of the production was improved by adding Inuit youth recorded music and second, the homophily (relatability of characters) of radio dramas was improved by re-recording the dramas with voices of local youth who had been trained in media communication studies. These adjustments would not have been implemented had pre-intervention testing of the radio dramas not taken place and could have reduced effectiveness of the overall intervention. Therefore, it is highly recommended that media tools for health communication/education be tested with the intended target audience before commencement of programmes. Participatory Process was identified to be a powerful tool in the development and sustainability of culturally appropriate community health programming.

Results:


Summary:



The radio dramas were developed, recorded and tested preintervention through the use of Participatory Process and informed by the extended elaboration likelihood model for educationcommunication. however radio use as a method for teaching elder knowl- edge and health education around hiv/aids and family planning in other community settings has proved to be a very successful tool in multiple studies valente et al. thus these two groups represented different cross sections of the pangnirtung community. c local inuit youth with training in drama and media studies were hired to re-record the dramas addressing the issue of focus group youth not finding the radio drama voices engaging. this participatory process resulted in a project targeting the specific needs of the community as identified by the community itself and assisted in building capacity by giving the tools to the community to create their own health intervention without the assistance of an outside group ie research group.


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