| Id | 2152 | |
| Author | Merkle A.C.; Ferrell L.K.; Ferrell O.C.; Hair J.F., Jr. | |
| Title | Evaluating E-Book Effectiveness and the Impact on Student Engagement | |
| Reference | Merkle A.C.; Ferrell L.K.; Ferrell O.C.; Hair J.F., Jr. Evaluating E-Book Effectiveness and the Impact on Student Engagement,Journal of Marketing Education 44 1 |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111661481&doi=10.1177%2f02734753211035162&partnerID=40&md5=69e0709c177ecd9d172ee738877b37ae |
|
| Abstract | Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement. © The Author(s) 2021. |
|
| Keywords |
Wordcloud:
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD