| Id | 215 | |
| Author | Huffer, I., | |
| Title | Social inclusivity, cultural diversity and online film consumption | |
| Reference | Huffer, I. (2017) Social inclusivity, cultural diversity and online film consumption, Cultural Trends, 26:2, 138-154, DOI: 10.1080/09548963.2017.1323844 |
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| Keywords | Film distribution; Film audiences; Social inclusivity; Cultural diversity; Video-on-demand; International film |
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| Link to article | https://doi-org.sire.ub.edu/10.1080/09548963.2017.1323844 |
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| Abstract | It has been argued that the circulation of film online is a “democratising process”, evident in the breadth and depth of international film now available online, and in the greater ease of access to this content for audiences across the world. This is seen by some to present greater commercial opportunities for film-making from countries marginalised by previous distribution networks, and to foster a more globally diverse and inclusive film-viewing culture, with particular benefits for diasporic populations. Others, however, have pointed to the way in which audiences’ engagement with film online may be constrained by the economics and technology of online distribution and cultural competencies rooted in social stratification. These factors may limit how and what audiences watch, extending beyond issues of physical access to those of cultural access. As such, they raise questions regarding the demographic composition of the audience for online methods of film distribution and different types of international film. We lack sufficient understanding of these issues, however, due to the limited emphasis upon socio-demographic variables in existing academic research into online film consumption, and the limited consideration of particular film content in relevant market research. This article uses original audience research to interrogate the extent to which online distribution is able to connect audiences to a diversity of international film in comparison to other methods of distribution. It also considers some of the socio-demographic characteristics of the audiences for different methods of distribution and types of international film. In doing so, the article grants us a clearer understanding of the degree to which online film distribution fosters diversity and inclusivity through the connections it facilitates between audiences and content. |
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| Metodology | A nationwide survey of film consumption habits |
Technique | Questionnaire |
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