| Id | 2003 | |
| Author | Li M. | |
| Title | Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations | |
| Reference | Li M. Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations,International Journal of Advertising |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141134321&doi=10.1080%2f02650487.2022.2135348&partnerID=40&md5=b0d7b779b044b5858a05adf446f27c2d |
|
| Abstract | Health disparity disproportionately impacts people of color, intersectionally marginalized Black LGBTQ members in particular. To effectively communicate with these populations on issues and biomedical advancements impacting them, health advertising has started applying identity-specific approaches and integrating political activism in their strategies. The present study examines how different identity-specific sex-positive depictions (i.e., heterosexual, queer) in a Black-centric health advertising campaign on the HIV-preventative drug, PrEP, interact with the audience’s identity to influence the Black cisgender heterosexual and Black LGBTQ-identified Americans’ (N = 615) responses to PrEP and the campaign. Moreover, the study examines whether such joint effects are moderated by how the campaign incorporates activism (i.e., intersectional, non-intersectional, no activism). The findings demonstrated that identity-specific sex-positive depiction indeed interacted with audience identity to impact perceived susceptibility to contracting HIV, response efficacy, intention to adopt PrEP when offered for free, and positive attitudes towards the campaign. Especially, groups with various levels of intersectional marginalization responded differently to the effects of identity-specific depiction. © 2022 Advertising Association. |
|
Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 2418 |  |
McCammon E.; Law J.; Tyler C.; Arrington M.; Jagoda P.; Gilliam M. | Using Digital Games to Promote Equity in Career and Health Education: A Prototype of Caduceus Quest | 91.528 |
| 2628 | |
Dowrick A.; Rai T.; Hinton L.; Eacott B.; Baker S.; Askew M.; Ziebland S.; Locock L. | Health inequalities, ethnic minorities and COVID19: interactive theatre workshop drawing on a qualitative interview study | 99.2683 |
| 2395 | |
Hershberger P.J.; Pei Y.; Crawford T.N.; Neeley S.M.; Wischgoll T.; Patel D.B.; Vasoya M.M.; Castle A.; Mishra S.; Surapaneni L.; Pogaku A.A.; Bositty A.; Pavlack T. | An Interactive Game with Virtual Reality Immersion to Improve Cultural Sensitivity in Health Care | 104.144 |
| 2836 | |
Xu L.; Zhang Y.; Li F.; Yin J. | Perceptual difference of urban public spaces between design professionals and ‘laypersons’: Evidence, health implications and ready-made urban design templates | 109.04 |
| 2268 | |
Zhou X.; Yu X. | Value Cognition and Practice Exploration of Public Library Health Service | 112.926 |
| 2328 | |
Phillips C. | Equity work in a health sciences library | 114.629 |
| 2461 | |
Wiltshire G.; Clarke N.J.; Phoenix C.; Bescoby C. | The role of sport-based social networks in the management of long-term health conditions: Insights from the World Transplant Games | 114.927 |
| 2366 | |
Hawkins D.; Simon-Roberts S. | Music Videos as Health Promotion: Juvenile’s “Vax That Thang Up” and the Promotion of the COVID-19 Vaccine in the Black Community | 115.88 |
| 2626 | |
Jarus T.; Mayer Y.; Gross E.; Cook C.; Bulk L.Y.; Hershler L.A.D.; Nichols J.; Zaman S.; Belliveau G. | Bringing disability experiences front stage: Research-based theatre as a teaching approach to promote inclusive health education | 117.17 |
| 2382 | |
Darban F.; Mir M.; Sabzevari S. | Training by multimedia messaging service method, a solution to improve knowledge, attitude, and performance of health workers: A quasi- experimental study | 119.529 |
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD