| Id | 785 | |
| Author | Scarpaci J.L., Sovacool B.K., Ballantyne R. | |
| Title | A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective | |
| Reference | Scarpaci J.L., Sovacool B.K., Ballantyne R.; A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective ;Journal of Consumer Policy vol:39.0 issue: 2.0 page:119.0 |
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| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959086015&doi=10.1007%2fs10603-016-9315-y&partnerID=40&md5=1bf2291138f8bb80d71333a3b7a07e6f |
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| Abstract | This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy. © 2016, Springer Science+Business Media New York. |
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Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 198 |  |
Crossick, G., | The Social Impact of Cultural Districts | 100.762 |
| 123 | |
Jeannotte, M., S. | Singing alone? The contribution of cultural capital to social cohesion and sustainable communities | 106.07 |
| 782 | |
Moya E., Moya J. | Prosum, swarming and transmedia. Towards a new concept of stakeholder Prosumo, swarming y transmedia. Hacia un nuevo concepto de Stakeholder | 108.205 |
| 789 | |
Mihailidis P., Gamwell A. | Designing Engagement in Local News: Using FOIA Requests to Create Inclusive Participatory Journalism Practices | 110.423 |
| 911 | |
Chowdhury A., Maiti S.K., Bhattacharyya S. | How to communicate climate change ‘impact and solutions’ to vulnerable population of Indian Sundarbans? From theory to practice | 112.342 |
| 793 | |
Peters C., Witschge T. | From grand narratives of democracy to small expectations of participation: Audiences, citizenship, and interactive tools in digital journalism | 114.679 |
| 910 | |
Frieze J. | Reframing immersive theatre: The politics and pragmatics of participatory performance | 115.543 |
| 506 | |
Pollay R.W. | Targeting youth and concerned smokers: Evidence from Canadian tobacco industry documents | 117.044 |
| 845 | |
Moualla Y., McPherson G. | Making change towards inclusive societies: The soft power of community archaeology in building cultural heritage in Mozan, Syria | 118.474 |
| 181 | |
Ratti, M., | Outcome indicators for the cultural sector | 118.995 |
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