MESOC Serapeum | Where culture meets AI

Id		159
Author		García, B.,
Title		Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004
Reference		García, B. (2004). Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004. International Journal of Cultural Policy, 10(1), 103‑118.
Keywords		City marketing; Urban regeneration; Cultural tourism; Arts programming; Events; Legacy
Link to article		https://doi.org/10.1080/1028663042000212355
Abstract		The potential of arts activity as a tool for urban regeneration has been widely discussed since the early 1980s. In parallel, notions of “cultural/urban tourism” and “arts/city marketing” have gained great popularity among marketers, city planners and cultural policy-makers alike. Major events are seen as effective catalysts for city regeneration processes as they are able to merge tourism strategies with urban planning and can boost the confidence of local communities. However, arts programming has yet to achieve a position that allows it to be perceived as a relevant contributor to the success and legacy of large-scale urban events. This article explores the contradiction between the celebrated potential of the arts in urban regeneration processes and their poor position within major events. In so doing, it compares the experiences of three cities, each host to major events with strong arts and cultural components: Glasgow 1990 – European City of Culture; Sydney 2000 – Olympic Games and Olympic Arts Festivals, and Barcelona 2004 – Universal Forum for Cultures.
Metodology		The author conducted a review of the literature to study the relationship between arts programming, urban regeneration and major events, and offers an enquiry into the challenges that a common approach may bring to each of these elements and their possible mutual enhancement. The main aim is to explore the existing contradiction between the celebrated potential of the arts as a tool for urban regeneration and their poor position within major events. She also use interviews and case studies to compare the experiences of three cities, each host to major events with strong arts and cultural components: Glasgow 1990 – European City of Culture; Sydney 2000 – Olympic Games and Olympic Arts Festivals, and Barcelona 2004 – Universal Forum for Cultures.
Technique		Interview; Literature review