| Id | 626 | |
| Author | Takhar A., Maclaran P., Stevens L. | |
| Title | Bollywood Cinemas Global Reach: Consuming the Diasporic Consciousness | |
| Reference | Takhar A., Maclaran P., Stevens L.; Bollywood Cinemas Global Reach: Consuming the Diasporic Consciousness ;Journal of Macromarketing vol:32 issue: 3 page:266 |
|
| Link to article | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866292404&doi=10.1177%2f0276146712441799&partnerID=40&md5=b6c35c19f814adb23a406c097bd8562e |
|
| Abstract | Using the British Sikh community as its research context, this article explores the influence of the Bollywood film genre on what Vertovic refers to as the diasporic consciousness in relation to this community. Bollywood attempts to speak to the diaspora by conveying a new sense of Indian-ness, one that is less about citizenship and more about imagined identity and community. The authors investigate what they have termed the Indian imaginary and how the values embedded therein impact on the lives of young British Sikhs. The findings discuss three emergent core themes: (1) reaffirming pride in Indian heritage; (2) evoking romance and longing; and (3) reinforcing family values and a sense of kinship within the British Sikh diaspora. The overall contribution of the article is twofold. First, it illustrates how the globalization of Bollywood affects the Indian diaspora at a local level. Second, it shows how Bollywood provides an important space for negotiating and reconciling various tensions between family-based and more individualistic value systems. Ultimately, then, Bollywood offers young British Sikhs a particular, hybridized representation of courtship and marriage that is both romantic and familial, and that serves to reconcile Eastern and Western marital relationship ideals and oppositional cultural discourses. © The Author(s) 2012. |
|
Results:
Smaller Distance better similarity
| Id | View | Author | Title | Distance |
|---|---|---|---|---|
| 629 |  |
Caswell M. | Community-centered collecting: Finding out what communities want from community archives | 127.903 |
| 624 | |
Lourenço I. | Bollywood in portugal: Watching and dancing practices in the construction of alternative cultural identities Bollywood em portugal: A construção de identidades culturais alternativas entre audiências e praticantes de dança | 133.474 |
| 123 | |
Jeannotte, M., S. | Singing alone? The contribution of cultural capital to social cohesion and sustainable communities | 155.296 |
| 628 | |
Caswell M., Cifor M., Ramirez M.H. | to Suddenly Discover Yourself Existing: Uncovering the Impact of Community Archives 1 | 156.638 |
| 129 | |
Belfiore, E., ; Bennett, O., | Rethinking the Social Impacts of the Arts | 158.872 |
| 101 | |
Stanley, D., | Introduction: the Social Effects of Culture | 162.489 |
| 897 | |
Blencowe C., Brigstocke J., Noorani T. | Engines of alternative objectivity: Re-articulating the nature and value of participatory mental health organisations with the Hearing Voices Movement and Stepping Out Theatre Company | 162.492 |
| 703 | |
Konrath S. | Museums as Weavers of the Invisible Strings that Connect us | 163.527 |
| 887 | |
Yamamura T., Zhang T.X., Fujiki Y. | The social and cultural impact of tourism development on world heritage sites: A case of the Old Town of Lijiang, China, 2000-2004 | 164.97 |
| 630 | |
Paschild C. | Community archives and the limitations of identity: Considering discursive impact on material needs | 165.396 |
MESOC has received funding
from Horizon 2020 - the EU Framework Programme
for Research and Innovation (2014-2020) -
under Grant Agreement n°870935.
We take your privacy seriously and WE DO NOT process any personal data or any information that reveals personal identity or information that can be linked to such information to identify directly or indirectly.
2021 © CD